1. Please run ESPN app on your Apple TV.
2. Select settings on top right of ESPN app.
3. Select Subscriptions.
4. Select Subscribe.
5. Select Log In.
6. Your Apple TV will display an activation code (make a note of this activation code and go to http://espn.com/activate on your computer or mobile browser).
7. On the website, enter the link code and click Submit.
8. Follow the instructions on the website to create a ESPN account, or login to an existing ESPN account.
9. Once you have completed the activation process, your subscription will be activated on your Apple TV, and available to use in any other supported device.