Once you receive your first issue of ESPN The Magazine, you can use the ESN (the magazine account number) to activate your ESPN Insider account. The ESN is found on the mailing label of the magazine, immediately above the name of the subscriber.
1) Go to this page.
2) BEFORE filling out your ESPN The Magazine information, login or create a new member name and confirm you are logged in.
3) Then enter your Magazine ESN in the Account Number field provided.
4) Click the "Activate Your Insider Account" button at the bottom of the page.
You will need to be logged in each time you visit ESPN.com to have Insider benefits available to you. Once logged in, you will see a "Welcome" message with your first name in the top right corner of most ESPN.com pages.
If you have not yet received your first issue and would like Insider access now, please contact ESPN The Magazine and ask for your account number (a.k.a. ESN) so you can complete the conversion steps above.